Digital Strategies | Phoenix DS Agency Digital Strategies Digital Strategy Done Right-PART 2 -Continued Traffic Growth and Rise In Client Contacts (With Google Analytic Pics) I hope everyone is healthy and staying safe during these trying times. With a little extra time, I thought I would do a follow-up to “SEO Done Right – How Traffic Should Start & Grow.” These Google Analytics (GA) screenshots […]
SEO Done Right-How Traffic Should Start & Grow (With Google Analytics Pic)
Digital Marketing | Phoenix DS Agency Digital Marketing SEO Done Right-How Traffic Should Start & Grow (With Google Analytics Pic) Here is a great example of client growth. This Google Analytics screen shows traffic progression for the past 3-months of a new site. A good digital marketing presence starts with a slow and steady build as your “digital net” widens and your inbound traffic increases. […]
Team Building And Leadership: The Do’s And Dont’s
Team Building | Team Leadership Information Team Building And Leadership: The Do’s And Dont’s There is a saying, there is no “I” in team. But for a lot of people, they see the “me” in team. Nothing undermines a team as much as someone who puts themselves above the team and tries to take all the credit for what the team achieves. Truth be told, […]
Nice when correct SEO strategies see fast results!
Digital Strategies | Phoenix DS Agency Digital Strategies Nice when correct SEO strategies see fast results! Was looking at some 6-month-old emails and came across this graphic that shows a client achieve 4th position on a SERP for the very competitive keyword “Custom Software Development” right in the heart of New York City. This was just after a month and a half after auditing their […]
“Content is king, but SEO is the Ace!”
SEO Content | Phoenix DS Agency SEO & Content “Content is king, but SEO is the Ace!” A potential client yesterday asked what I thought about two statements,”Content is King” and “SEO is dead”? Figured I’d share my thoughts… These two statements have been around for a while and though I had never been asked to comment on them before, they do seem to still […]
Content Creation & Organizational Empowerment Key To Search Success
Content Generation | Phoenix DS Agency Content Generation Content Creation & Organizational Empowerment Key To Search Success The SEO industry has undergone significant changes in the last 12+ months. Search has gained greater legitimacy as a marketing channel as budget holders increase headcount and invest in advanced technology. And, the SERPs themselves have undergone changes that have had many implications, including adjustments to the underlying […]
You’re Dead… If You Don’t Integrate Social Media & PR Into Your Local SEO Strategy
Social Media Strategies | Phoenix DS Agency Social Strategies You’re Dead… If You Don’t Integrate Social Media & PR Into Your Local SEO Strategy The peppered moth (Biston betularia), once white with black spots, faced a strange challenge in London during the Industrial Revolution. Buildings and trees, stained with soot, turned black. The light-colored moths could no longer hide against this backdrop and were eaten […]
The Challenges Of Bringing Search Marketing In-House
Marketing Strategies | Phoenix DS Agency Marketing Strategies The Challenges Of Bringing Search Marketing In-House Many organizations are making the transition from using an agency for search marketing to bringing it in-house and along with this transition comes many challenges. To find out how organizations cope with the transition, we posed the following question to some of the top in-house SEO analysts: What is the […]
Building An Enterprise-Level Search Marketing Team
Marketing Strategies | Phoenix DS Agency Marketing Strategies Building An Enterprise-Level Search Marketing Team Several years ago, I was tasked with building an enterprise-level search marketing team for a top online retailer. Because of the lessons learned and results achieved, I want to pass this intel on to those tasked with creating a search marketing team from scratch. Your Foundation: The Search Guru My first […]
Facebook and Google Advertising, SEO Sessions in the Spotlight
SEO Digital Strategies | Phoenix DS Agency SEO Strategies Facebook and Google Advertising, SEO Sessions in the Spotlight Just two months into 2013, and Facebook has introduced Graph Search and Google enhanced AdWords to improve multi-channel campaign management. These are just a couple of the developments we’ll be covering in-depth at Search Engine Land’s SMX West in San Jose, March 11-13. You’ll hear firsthand about […]