The Keywords Mapping Cheatsheet For Different Types of Sites
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The Keywords Mapping Cheatsheet For Different Types of Sites [with a Google Sheets Included]
Keyword mapping is one of those key (and unfortunately sometimes overlooked) activities when developing an SEO process, as by establishing what pages should rank for which keywords, it forces us to:
- Connect the identified popular and relevant queries to target with the page of the right “nature” to rank at that phase of the customer journey, the one that fulfills the intent of the user (eg: is it to research before buying, to directly buy once the decision is done or to look for support after buying?).
- Identify potential cannibalization issues we might have with many different pages of the same type that could be mapped with the same queries, allowing us to consolidate/clean and better align our Web structure for a more consistent experience and better chances to rank and give a better experience with our pages.
- Identify gaps within our Web structure and content, when we don’t have relevant pages of the right nature to target certain types of queries, allowing us to establish opportunities of new types of pages to create for them and better support the user journey and experience on the site.
- Identify gaps within our keyword research, and identify additional queries opportunities to rank for in our SEO process that we could be overlooking.
- Establish which are the key pages to prioritize within the SEO process execution, from a content, internal linking and technical perspective.
Because all of this, an effective keyword mapping can be key to set the focus and even the strategy to follow in the SEO process.
Last week the awesome Lidia Infante shared a very handy guide to develop a keyword mapping from scratch, including a keyword mapping template to facilitate the process, that I highly recommend you to check out.
There are also now SEO tools that can also help you to accelerate the process, like Keyword Insights, recently launched by Suganthan and Andy, that automates the keyword clustering, intent identification and helps you to check if you’re already ranking for too many different types of keywords with different intents with the same page.
However, even with these resources, keyword mapping can become time consuming when you start working in a new sector or a site with a different type of business model, in which you don’t have previous SEO experience, as the user journey will differ, the nature of the queries will also follow a different pattern as well as the sites Web structure and types of pages.
For example, in E-Commerce sites users will be looking for products types with characteristics as well as products types along brand names, for which you’ll have (and will map) facets and different levels of brand products pages.
On the other hand, these sort of pages won’t exist on SaaS sites, where users will be looking for products by their needs/features for their type of business for which you’ll have (and will map) products by audience industry and size pages, as well as how to switch/move from other products, for which you’ll have a “how to switch from another product” page.
This is why to make sure I don’t leave anything out with the different types of sites I work with and to help me to advance quicker in the keyword mapping process, I’ve created “keyword mapping cheatsheets” for different type of sites I work a lot with, like E-Commerce, SaaS and localized services (food delivery or car rental).
These keyword mapping cheatsheets include the different types of pages, as well as the queries patterns each of these types of sites pages tend to target, along their “main” intent, including examples of well known sites, to quickly spot if there’s a keyword mismatch in the sites I’m working on, or if there’s an important page type missing from the Web structure.
Today I would like to share with you two of these keyword mapping cheatsheets (which I’ve updated/cleaned-up a bit for public consumption) for two popular types of sites: E-Commerce and SaaS, that you can find below, as well as a Google Sheets at the bottom that you can copy. Depending on the reception they have, I’ll be happy to share more for other types of sites too!
Copy the E-Commerce & SaaS Keyword Mapping Cheatsheets in Google Sheets format
I’ve also created these “cheatsheets” to map keywords with the different and most common type of pages in E-Commerce and SaaS sites in Google Sheets so you can easily copy! Grab the Google Sheet here, and copy it by going to “File” > “Make a Copy”.
Don’t want to go or use Google Sheets? Check out the two cheatsheets below too!
E-commerce Sites Keyword Mapping Cheatsheet
This cheatsheet features the different types of pages of e-commerce sites along the usual queries patterns for which they will be mapped, including their main intent. Examples of popular e-commerce sites (Amazon, Walmart) pages and queries have been included to make it easier to see how it can be applied in yours.
|
Page Type |
Query Intent |
Queries Pattern to Target |
Page Type Example |
Page URL Example |
Queries Examples |
|
Home Page |
Navigational |
“site name” |
Walmart’s Home Page |
https://www.walmart.com/ |
Walmart |
|
Navigational |
“site name + online store” |
Walmart online store |
|||
|
Informational |
“online + store type” |
online retailer |
|||
|
… |
… |
… |
|||
|
Products Category Pages |
Informational |
“category name” |
Walmart’s Headphones Page |
https://www.walmart.com/cp/headphones/1095191 |
headphones |
|
Transactional |
“buy + category name” |
buy headphones |
|||
|
Transactional |
“buy + category name + online” |
buy headphones online |
|||
|
Navigational |
“category name + site name” |
headphones Walmart |
|||
|
… |
… |
… |
|||
|
Products Sub-Category Pages
|
Informational |
“sub-category name” |
Walmart’s Wireless Headphones Page |
https://www.walmart.com/browse/electronics/wireless-bluetooth-headphones/3944_133251_1095191_1230614_1230478 |
wireless headphones |
|
Transactional |
“buy + sub-category name” |
buy wireless headphones |
|||
|
Transactional |
“buy + sub-category name + online” |
buy wireless headphones online |
|||
|
Navigational |
“sub-category name + site name” |
wireless headphones Walmart |
|||
|
…
|
…
|
…
|
|||
|
Products Category/Sub-category by Audience Pages |
Informational |
“category name + audience name” |
Walmart’s Women Clothing Page |
https://www.walmart.com/cp/womens-clothing/133162 |
women clothing |
|
Transactional |
“buy + category name + audience name” |
buy women clothing |
|||
|
Transactional |
“buy + category name + audience name + online” |
buy women clothing online |
|||
|
Navigational |
“category name + audience name + site name” |
“women clothing walmart” |
|||
|
… |
… |
… |
|||
|
Products Facet/Filter/Feature Pages |
Informational |
“facet name” |
Walmart’s Wireless Noise Cancelling Headphones Page |
https://www.walmart.com/browse/electronics/wireless-bluetooth-headphones/3944_133251_1095191_1230614_1230478?cat_id=3944_133251_1095191_1230614_1230478&facet=features%3ANoise+Canceling |
wireless noise cancelling headphones |
|
Transactional |
“buy + facet name” |
buy wireless noise cancelling headphones |
|||
|
Transactional |
“buy + facet name + online” |
buy wireless noise cancelling headphones online |
|||
|
Navigational |
“facet name + site name” |
wireless noise cancelling headphones Walmart |
|||
|
…
|
… |
… |
|||
|
Products Brand Pages |
Informational |
“brand name + online” |
Walmart’s Bose Page |
https://www.walmart.com/cp/bose/5500407 |
Bose Online |
|
Transactional |
“buy + brand name” |
Buy Bose |
|||
|
Transactional |
“buy + brand name + “online” |
Buy Bose Online |
|||
|
Navigational |
“brand name + site name” |
Bose Walmart |
|||
|
…
|
…
|
… |
|||
|
Products Brand Category Pages |
Informational |
“brand name + category name” |
Walmart’s Bose Headphones Page |
https://www.walmart.com/browse/bose-headphones/c2hlbGZfaWQ6NjE4NDQie |
Bose headphones |
|
Transactional |
“buy + brand name + category name” |
Buy Bose headphones |
|||
|
Transactional |
“buy + brand name + category name + online” |
Buy Bose headphones online |
|||
|
Navigational |
“brand name + “category name” + site name” |
Bose headphones Walmart |
|||
|
… |
… |
…
|
|||
|
Products Models Comparison Pages
|
Commercial |
“compare + product name + model” |
Walmart’s iPhone Models Comparison Page |
https://www.walmart.com/cp/apple-iphone-comparison-chart/9534253 |
Compare iPhone models |
|
Commercial |
“product name + model + comparison” |
iPhone models comparison |
|||
|
Navigational |
“product name + models + comparison + site name” |
iPhone models comparison Walmart |
|||
|
…
|
…
|
…
|
|||
|
Products Detail Pages |
Informational |
“product name” |
Amazon’s Bose QuietComfort 35 II Wireless Bluetooth Headphones, Noise-Cancelling, with Alexa Voice Control – Black Page |
|
Bose QuietComfort 35 II Wireless Bluetooth Headphones, Noise-Cancelling, with Alexa Voice Control – Black |
|
Transactional |
“buy + product name” |
Buy Bose QuietComfort 35 II Wireless Bluetooth Headphones, Noise-Cancelling, with Alexa Voice Control – Black |
|||
|
Navigational |
“buy + product name + site name” |
Buy Bose QuietComfort 35 II Wireless Bluetooth Headphones, Noise-Cancelling, with Alexa Voice Control – Black Amazon |
|||
|
… |
…
|
…
|
|||
|
Products Reviews Pages |
Commercial |
“product name + reviews” |
Amazon’s Bose QuietComfort 35 II Wireless Bluetooth Headphones, Noise-Cancelling, with Alexa Voice Control – Black Review Page
|
|
Bose QuietComfort 35 II Wireless Bluetooth Headphones, Noise-Cancelling, with Alexa Voice Control – Black Reviews |
|
Navigational |
“product name + reviews + site name” |
Bose QuietComfort 35 II Wireless Bluetooth Headphones, Noise-Cancelling, with Alexa Voice Control – Black Amazon Reviews |
|||
|
…
|
…
|
…
|
|||
|
Deals/Sale/Promotions Page |
Navigational |
“site name + sale” |
Amazon’s Deals and Promotions Page |
https://www.amazon.com/international-sales-offers/b?ie=UTF8&node=15529609011 |
Amazon sale |
|
Navigational |
“site name + deals” |
Amazon deals |
|||
|
Navigational |
“site name + offers” |
Amazon offers |
|||
|
Navigational |
“site name + discounts” |
Amazon discounts |
|||
|
Transactional |
“store type + sale” |
online retailer sale |
|||
|
Transactional |
“store type + deals” |
online store deals |
|||
|
… |
…
|
… |
|||
|
Deals/Sale/Promotions Per Products Category Page |
Transactional |
“category name + online sale” |
Amazon’s Beauty Sales and Deals Page |
https://www.amazon.com/Beauty-Products-Sales-Deals/b?ie=UTF8&node=13889001 |
beauty online sale |
|
Transactional |
“category name + online deals” |
beauty online deals |
|||
|
Transactional |
“category name + online offers” |
beauty online offers |
|||
|
Transactional |
“category name + online discounts” |
beauty online discounts |
|||
|
Navigational |
“category name + sale + site name” |
beauty sale amazon |
|||
|
… |
… |
… |
|||
|
Deals/Sale/Promotions Per Ocassion Page |
Transactional |
“promotion name + sale” |
Amazon’s Black Friday Page |
https://www.amazon.com/blackfriday |
Black Friday Sale |
|
Transactional |
“promotion name + deals” |
Black Friday Deals |
|||
|
Transactional |
“promotion name + gift” |
Black Friday Gift |
|||
|
Navigational |
“promotion name + site name” |
Black Friday Amazon |
|||
|
… |
…
|
…
|
|||
|
Gift Cards Page |
Navigational |
“gift card + site name” |
Amazon’s Gift Cards Page |
https://www.amazon.com/gift-cards/b?ie=UTF8&node=2238192011 |
Gift Cards Amazon |
|
Navigational |
“buy gift card + site name” |
Buy Gift Card Amazon |
|||
|
Informational |
“gift card + store type” |
online retailer gift card |
|||
|
Transactional |
“buy + gift card + store type” |
buy online retailer gift card |
|||
|
… |
… |
… |
|||
|
Gift Cards Per Ocassion Page |
Informational |
“ocassion + gift card” |
Amazon’s Mother’s Day Gift Card Page |
https://www.amazon.com/b?ie=UTF8&node=2973118011 |
Mother’s day Gift Card |
|
Transactional |
“buy + ocassion + gift card” |
Buy Mother’s day Gift Card |
|||
|
Transactional |
“buy + ocassion + gift card + online” |
Buy Mother’s day Gift Card Online |
|||
|
Navigational |
“site name + ocassion + gift card” |
Amazon Mother’s day Gift Card |
|||
|
… |
… |
… |
|||
|
Guides/Advice/Reviews for Products Category/Facet per Season Pages |
Commercial |
“best + products category + season” |
The best wireless routers of 2019: how to choose the right one Page |
https://www.walmart.com/ideas/choosing-devices/best-wireless-routers-2018-how-to-choose/224477 |
best wireless routers 2019 |
|
Commercial |
“products category + guide + season” |
wireless routers guide 2019 |
|||
|
Commercial |
“best + products category + review + season” |
best wireless routers review 2019 |
|||
|
Commercial |
“products category + season + tips” |
wireless routers 2019 tips |
|||
|
Commercial |
“choose + products category + season” |
choose wireless routers 2019 |
|||
|
… |
… |
… |
|||
|
Guides/advice for Products related Topics/Questions Pages |
Informational |
“how to start with + products topics” |
How to get started with smart home automation Page |
https://www.walmart.com/ideas/choosing-devices/get-started-smart-home-automation/135106 |
how to start with smart home automation |
|
Informational |
“how to use + products topics” |
how to use smart home automation |
|||
|
Informational |
“products topics + guide” |
smart home automation guide |
|||
|
Informational |
“products topics + tips” |
smart home automation tips |
|||
|
…
|
…
|
…
|
|||
|
Help/Support/Contact Pages |
Navigational |
“site name + support” |
Walmart Help Center Page |
https://www.walmart.com/help |
Walmart support |
|
Navigational |
“site name + online + support” |
Walmart online support |
|||
|
Navigational |
“site name + help” |
Walmart help |
|||
|
Navigational |
“site name + online + help” |
Walmart online help |
|||
|
Navigational |
“site name + online + contact” |
Walmart online contact |
|||
|
… |
… |
… |
|||
|
Help/Support Topic/Question Pages |
Navigational |
“site name + topic/question” |
Walmart Why is my Order Delayed Help Page |
https://www.walmart.com/help/article/why-is-my-order-delayed/c3ee595a91d142f594a2d41315f80ade |
Walmart Order delay |
|
Navigational |
“site name + topic/question + support” |
Walmart order delay support |
|||
|
Navigational |
“site name + topic/question + help” |
Walmart order delay help |
|||
|
…
|
…
|
… |
|||
|
About Page |
Navigational |
“about + site name” |
Walmart Our Story Page |
https://corporate.walmart.com/our-story |
About Walmart |
|
Navigational |
“site name + information” |
Walmart Information |
|||
|
…
|
…
|
… |
|||
|
App Page |
Navigational |
“site name + app” |
Walmart App Page |
https://www.walmart.com/cp/walmart-app/1087865 |
Walmart app |
|
Transactional |
“store type + app” |
retailer app |
|||
|
Transactional |
“online + store type + app” |
online retailer app |
|||
|
Transactional |
“store type + app + operating system” |
online retailer app ios |
|||
|
… |
… |
… |
|||
|
Affiliates Page |
Navigational |
“site name + affiliate program” |
Walmart Affiliate Program Page |
https://affiliates.walmart.com/ |
Hubspot affiliate program |
|
Navigational |
“become a + site name + affiliate” |
Become a Hubspot affiliate |
|||
|
Navigational |
“how to become a + site name + affiliate” |
how to become a Hubspot affiliate |
|||
|
… |
… |
… |
SaaS Sites Keyword Mapping Cheatsheet
This cheatsheet features the different types of pages of SaaS sites along the usual queries patterns for which they will be mapped, including their main intent. Examples of popular SaaS sites (Salesforce, Hubspot, Atlassian, Monday) pages and queries have been included to make it easier to see how it can be applied in yours.
|
Page Type |
Query Intent |
Queries Pattern to Target |
Page Type Example |
Page URL Example |
Queries Examples |
|
Home Page |
Navigational |
“site name” |
Atlassian Home Page |
https://www.atlassian.com/ |
Atlassian |
|
Navigational |
“site name + site service type” |
Atlassian team collaboration |
|||
|
Transactional |
“site service type + software” |
team collaboration software |
|||
|
Transactional |
“online + site service type + solution” |
online team collaboration solutions |
|||
|
Transactional |
“online + site service type + platform” |
online team collaboration platform |
|||
|
… |
… |
… |
|||
|
Products Overview Page |
Informational |
“online + site service type + software” |
Atlassian Software Overview Page |
https://www.atlassian.com/software |
online team collaboration software |
|
Informational |
“online + site service type + platform” |
online team collaboration platform |
|||
|
Informational |
“online + site service type + tools” |
online team collaboration tools |
|||
|
Navigational |
“online + site service type + site name” |
online team collaboration Atlassian |
|||
|
Navigational |
“site name + software comparison” |
Atlassian software comparison |
|||
|
… |
… |
… |
|||
|
Products by Features/Need Pages |
Commercial |
“product feature + software” |
Xero Invoice Payments Page |
https://www.xero.com/us/accounting-software/accept-payments/ |
invoice payments software |
|
Commercial |
“product feature + tool” |
invoice payments tool |
|||
|
Commercial |
“online + product feature + software” |
online invoice payments software |
|||
|
Commercial |
“characteristic + product feature + software” |
Instant invoice payments software |
|||
|
Navigational |
“product name + product feature + software” |
Xero accounts payable software |
|||
|
…
|
…
|
…
|
|||
|
Products by Audience Size Pages |
Transactional |
“service type + audience size” |
Salesforce Small Business Solutions Page |
https://www.salesforce.com/solutions/small-business-solutions/overview/ |
crm for small businesses |
|
Transactional |
“online + service type + audience size” |
online crm for small business |
|||
|
Transactional |
“online + service type + software + audience size” |
online crm software for small business |
|||
|
Navigational |
“service type + audience size + site name” |
salesforce crm for small businesses |
|||
|
… |
… |
… |
|||
|
Products by Audience Industry Pages |
Transactional |
“service type + audience industry” |
Salesforce Small Business Solutions Page |
https://www.salesforce.com/solutions/industries/financial-services/overview/ |
crm for financial companies |
|
Transactional |
“online + service type + audience industry” |
online crm for financial companies |
|||
|
Transactional |
“online + service type + software + audience industry” |
online crm software for financial services |
|||
|
Navigational |
“service type + audience industry + site name” |
salesforce crm for financial companies |
|||
|
…
|
… |
… |
|||
|
Product Detail Page |
Commercial |
“online + product service type + software” |
Jira Software Page |
https://www.atlassian.com/software/jira |
online project tracking software |
|
Commercial |
“online + product service type variation + software” |
online project management software |
|||
|
Commercial |
“online + product service type variation + software” |
online project planning software |
|||
|
Commercial |
“online + characteristic + product service type” |
development project management software |
|||
|
Navigational |
“product name + product service type + software” |
Jira project management software |
|||
|
…
|
…
|
… |
|||
|
Product Price Page |
Navigational |
“product name + price” |
Jira Pricing Page |
https://www.atlassian.com/software/jira/pricing |
Jira price |
|
Navigational |
“product name + plans + price” |
Jira plans price |
|||
|
Navigational |
“product name + plans + price comparison” |
Jira plans price comparison |
|||
|
Navigational |
“product name + monthly + price” |
Jira monthly price |
|||
|
Navigational |
“product name + yearly + price” |
Jira yearly price |
|||
|
… |
… |
…
|
|||
|
Product Comparison vs. Competitors Pages
|
Commercial |
“product name + vs + competitor name” |
Salesforce vs. Hubspot Page |
https://www.hubspot.com/products/sales/salesforce-vs-hubspot |
salesforce vs. hubspot |
|
Commercial |
“product name + vs + competitor name + comparison” |
salesforce vs. hubspot comparison |
|||
|
Commercial |
“product name + vs + competitor name + differences” |
salesforce vs. hubspot differences |
|||
|
…
|
…
|
…
|
|||
|
Switch/Move from Product Competitor Pages |
Commercial |
“Switching from + competitor name + to + product name” |
Moving from Evernote to Notion |
https://www.notion.so/evernote |
Switching from Evernote to Notion |
|
Commercial |
“Moving from + competitor name + to + product name” |
Moving from Evernote to Notion |
|||
|
Commercial |
“Import from + competitor name + to product name” |
Import from Evernote to Notion |
|||
|
… |
…
|
…
|
|||
|
Product third-party/Apps Integrations/Marketplace Pages |
Commercial |
“product name + with + third party name + integration” |
Salesforce with Jira Integration Page
|
https://www.salesforce.com/solutions/small-business-solutions/integrations/jira-integration/
|
salesforce with Jira integration |
|
Commercial |
“can I integrate + product name + with + third party name” |
can I integrate salesforce with Jira |
|||
|
Navigational |
“product name + with + third party name + integration + guide” |
salesforce with jira integration guide |
|||
|
Navigational |
“product name + with + third party name + integration + help” |
salesforce with jira integration help |
|||
|
…
|
…
|
…
|
|||
|
Product Customer Reviews Pages |
Commercial |
“product name + reviews” |
Hubspot Customer Reviews Page |
https://www.hubspot.com/customer-reviews |
Hubspot reviews |
|
Commercial |
“product name + customer reviews” |
Hubspot customers reviews |
|||
|
Commercial |
“what customers say about + product name” |
What customers say about Hubspot |
|||
|
… |
…
|
… |
|||
|
Product Case Studies / Success Stories Pages |
Commercial |
“product name + case studies” |
Monday Case Studies Page |
https://monday.com/why-monday/stories |
Monday case studies |
|
Commercial |
“product name + success stories” |
Monday success stories |
|||
|
Commercial |
“how customers use + product name” |
How customers use Monday |
|||
|
… |
… |
… |
|||
|
Products Guides/Support/Help Pages per Need/Feature |
Navigational |
“how to + need/feature + in + product name” |
Import Contacts to Mailchimp Page |
https://mailchimp.com/help/import-contacts-mailchimp/ |
How to import contacts in Mailchimp |
|
Navigational |
“need/feature + in + product name” |
Importing contacts in Mailchimp |
|||
|
Navigational |
“need/feature + product name + guide” |
Guide to import contacts in Mailchimp |
|||
|
… |
…
|
…
|
|||
|
Products Templates Pages per Needs/Audience/Industry |
Navigational |
“product name + template” |
Monday Template Center Page |
https://monday.com/template-center |
Monday template |
|
Navigational |
“product name + product features/need + template” |
Monday project management template |
|||
|
Informational |
“product features/need + templates” |
Project management templates |
|||
|
… |
… |
… |
|||
|
Products News & Announcements Pages |
Navigational |
“product name + news” |
Hubspot Newsroom Page |
https://www.hubspot.com/newsroom |
Hubspot news |
|
Navigational |
“product name + announcements” |
Hubspot announcements |
|||
|
Navigational |
“product name + releases” |
Hubspot releases |
|||
|
… |
… |
… |
|||
|
Products Updates/Releases Page |
Navigational |
“product name + updates” |
Hubspot Products Update Page |
https://www.hubspot.com/product-updates |
Hubspot news |
|
Navigational |
“product name + releases” |
Hubspot announcements |
|||
|
Navigational |
“latest + product name + releases” |
Hubspot releases |
|||
|
… |
… |
… |
|||
|
Education/Learning resources/guides/tools for relevant topics/areas Pages |
Informational |
“how to + relevant topic/area” |
The Ultimate Guide to Growing Your Blog Readership |
https://www.hubspot.com/blog-readers |
How to grow your blog traffic |
|
Informational |
“guide to + relevant topic/area” |
Guide to grow your blog readers |
|||
|
Informational |
“tips to + relevant topic/area” |
Tips to grow your blog readers |
|||
|
…
|
…
|
…
|
|||
|
Product Community/Forum Pages |
Navigational |
“product name + community” |
Hubspot Community Pages |
https://community.hubspot.com/ |
Hubspot Community |
|
Navigational |
“product name + forum” |
Hubspot Forum |
|||
|
Navigational |
“product name + questions and answers” |
Hubspot questions and answers |
|||
|
… |
… |
… |
|||
|
Products Partners/Service Providers Directory |
Navigational |
“Hire a + product name + specialist” |
Mailchimp Experts Directory: Get Help from Specialists |
https://mailchimp.com/experts/ |
Hire a Mailchimp Specialist |
|
Navigational |
“Hire a + product name + service type + specialist” |
Hire a Mailchimp e-mail marketing Specialist |
|||
|
Navigational |
“Find a + product name + service type + specialist” |
Find a Mailchimp e-mail marketing Specialist |
|||
|
Transactional |
“Find a + service type + specialist” |
Find an e-mail marketing Specialist |
|||
|
…
|
…
|
… |
|||
|
Products Partners Registration Pages |
Navigational |
“how to partner with + product name” |
Partner with Hubspot Page |
https://www.hubspot.com/partners |
how to partner with hubspot |
|
Navigational |
“become a + product name + partner” |
become a hubspot partner |
|||
|
Navigational |
“product name + partnership programs” |
hubspot partnership programs |
|||
|
Transactional |
“become a + product service type + partner” |
Become a marketing automation software partner |
|||
|
…
|
…
|
… |
|||
|
Products Affiliates Registration Page |
Navigational |
“product name + affiliate program” |
Hubspot affiliate program Page |
https://www.hubspot.com/partners/affiliates |
Hubspot affiliate program |
|
Navigational |
“become a + product name + affiliate” |
Become a Hubspot affiliate |
|||
|
Navigational |
“how to become a + product name + affiliate” |
how to become a Hubspot affiliate |
|||
|
Transactional |
“become a + product service type + affiliate” |
Become a marketing automation software affiliate |
|||
|
… |
… |
… |
|||
|
Products Sign-In Page |
Navigational |
“sign-in to + product name” |
Salesforce Login Page |
https://login.salesforce.com/ |
Sign in to Salesforce |
|
Navigational |
“log-in to + product name” |
Log in to Salesforce |
|||
|
Navigational |
“access to + product name” |
Access to Salesforce |
|||
|
… |
… |
… |
|||
|
Products Sign-Up / Registration Page |
Navigational |
“sign-up with + product name” |
Get Started with Hubspot Page |
https://www.hubspot.com/products/get-started |
Sign up with Hubspot |
|
Navigational |
“register to + product name” |
Register to Hubspot |
|||
|
Navigational |
“access to + product name” |
Access to Hubspot |
|||
|
Transactional |
“sign-up with + product service type” |
Sign up with an online CRM software |
|||
|
… |
… |
… |
|||
|
Products Free Trials Page |
Navigational |
“free trial + product name” |
Hubspot Free Trial Page |
https://offers.hubspot.com/free-trial |
Free trial Hubspot |
|
Navigational |
“free test + product name” |
Free Test Hubspot |
|||
|
Navigational |
“start with + product name + for free” |
Start with Hubspot For Free |
|||
|
Transactional |
“free trial + product service type” |
Free trial marketing automation platform |
|||
|
… |
… |
… |
|||
|
Products Demo Page |
Navigational |
“demo + product name” |
Hubspot Demo Page |
https://offers.hubspot.com/demo |
Hubspot demo |
|
Navigational |
“free + demo + product name” |
Free demo Hubspot |
|||
|
Transactional |
“free demo + product service type” |
Free demo marketing automation platform |
|||
|
… |
… |
… |
|||
|
Contact/Get in Touch Page |
Navigational |
“site name + contact” |
Get in Touch with Hubspot |
https://www.hubspot.com/company/contact |
Hubspot contact |
|
Navigational |
“get in touch with + site name” |
Get in touch with Hubspot |
|||
|
Transactional |
“contact + site name + customer support” |
Contact Hubspot Customer Support |
|||
|
…
|
…
|
…
|
|||
|
About Page |
Navigational |
“about + site name” |
About Hubspot |
https://www.hubspot.com/our-story |
About Hubspot |
|
Navigational |
“site name + information” |
Hubspot Information |
|||
|
… |
… |
… |
|||
|
App Page |
Navigational |
“site name + app” |
Hubspot Mobile CRM App |
https://www.hubspot.com/products/mobile |
Hubspot app |
|
Transactional |
“site service type + app” |
crm app |
|||
|
Transactional |
“online + site service type + app” |
online crm app |
|||
|
Transactional |
“site service type + app + operating system” |
online crm app ios |
|||
|
… |
… |
… |