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Lead Generation

4 Website Overlay Options To Keep Customer Interest & Increase Sales

Back in the early days of the internet, pop-up ads were used on many websites before the widespread use of pop-up blockers prevented the windows from opening. Now businesses must rely on webpage real estate to fit in ads and additional details. Advances in web page design have led to more overlays, which you can take advantage of.

Check out four overlay options and how to effectively use them on your small business web page. Each one includes different design elements and features that will cater to different small businesses.

1. Sale Countdown Banners 

When customers visit your website, you can instantly trigger their urge to shop with a sale countdown banner. The banner can appear on the top of every page and subpage of your website. The countdown may count in hours and minutes to showcase the end of flash sale.

The countdown banner could also feature limited-time coupon code. The code could be for a certain percentage off or a dollar amount off. When you run these countdown promotions, some shoppers may feel more obligated to purchase something so they do not miss out on the product sale.

2. Low Stock Warnings 

On individual product pages, you can set-up overlay alerts for products that have low stock. If a product is about to go out of stock, a person may feel more inclined to purchase the product so they don’t miss out on a potential sale. The low stock warning is often a subtle, yet impactful, feature on the website.

You can use bold red letters to showcase the low stock, or implement an on-screen graphic to showcase the low stock. A website programmer can provide a script to automatically update the amount of products left in stock. Each time a person reloads a product page, the final amount shows. When the in-stock amount reaches a number like three or less, you can trigger an even larger low-stock warning to help get the message across.

3. Pop-Up Newsletter Sign-Ups

The last thing you want is to have a customer visit your website, forget about it, and never return again. Help loop traffic back to your online store with a newsletter sign-up overlay.

The newsletter sign-up may include a single box where users put their email address. If you want to expand options, then you may choose to include birth dates or locations. Asking for a birthday can help you provide birthday coupons or surprises for customers around their special day.

A newsletter allows you to send direct marketing to customers, including new products, sale information, and special promotions you run throughout the year. The overlay option provides an easy sign-up process and allows a customer to continue shopping without any delays.

4. Freebie Options

A website overlay is an ideal way to promote freebies on your website. Small freebies add value to the customer’s experience and make each visitor feel like they are getting something special with the freebie. One of the easiest freebies to offer is a free shipping option.

A small overlay allows a customer to sign up for a free shipping code. The code may be emailed directly to them, and you can include an option to subscribe to the newsletter as well. Another freebie to consider is a monthly or seasonal catalog. Customers can order print catalogs and promotions to receive directly through the mail.

A third option is a bonus gift. You can offer promotional items like free water bottles, mugs, or key chains when a specific order criteria is met. For example, someone can receive the free gift for purchasing $50 worth of products. The bonus gift encourages more spending on your website and can help boost sales.

Help plan out your website and connect with professional website designers with our services on Manta.com. Just trying out one of the overlays can make a positive impact on your business.