Remarketing / Retargeting | Company Services Agency
Remarketing / Retargeting | Company Services Agency
Take Advantage Of Remarketing And Generate More Business
Remarketing is a form of online advertising that enables sites to show highly targeted ads to users who have already visited your site. Past visitors will see your ads while they are browsing the web, watching YouTube videos or reading news sites, for example—keeping your brand in front and top-of-mind, enticing visitors to come back for more.
Remarketing, also known as retargeting, can dramatically increase your conversion rates and ROI. This is because past site visitors who are already familiar with your brand are much more likely to become customers or complete other valuable actions on your site.
How Does Google Remarketing Work?
For example, let’s say you operate an e-commerce business that sells bicycle supplies. You might create a “bicycle tire” remarketing audience based on people who visit those pages on your site where you sell bicycle tires. That way, you can show these specific visitors highly targeted display ads that market your bicycle tire. You already know they are in-market for bicycle tire becuase they found your page and browsed, and now you can draw them back, perhaps with a special offer like “free shipping.”
The Google Display Network reaches 92% of all Internet users
Using remarketing, you can show your Google ads to all your previous site visitors when they browse the vast number of Google partner sites in the Google Display Network.
Google recommends that when you are starting your first remarketing campaign, you begin by targeting everyone who viewed your homepage. But, we all know that will increase your Google remarketing costs since you are showing your ads to more retargeted to individuals, and you won’t be able to create ads that are quite as targeted. What we do is we target more narrowly, you can, therefore, increase ad relevancy and lower your cost per click.
Eventually, you can create different Google remarketing lists for super-targeted remarketing campaigns; for example, you can choose to show users who have already purchased from your site different ads than non-buyers (such as an offer for 30% off your second purchase). Or other offers since someone who has purchased from your site is more inclined to purchase again, especially if an offer is tailored to them. The possibilities are endless. Your remarketing audiences can be highly defined according to behavior and intent.
Why Remarket? The Advantages of Google Ad Retargeting
Google ad retargeting is a powerful online marketing technique because it allows you to stay connected with your target audience, even after they leave your site. By presenting your display remarketing banner ads to visitors even as they browse other parts of the web, you are gaining brand exposure and becoming more recognizable to your target audience, raising trust and making them more likely to purchase from you.
Remarketing ads have 2x-3x higher click-through rates and conversion rates than typical display ads
Previous site visitors will click your ads at 2-3x the rate of new visitors. Further, the effectiveness of Google remarketing ads only increases with more impressions, and ad fatigue is much lower compared to other display ads. You’ll see even better conversion rates when you start to combine remarketing campaigns with additional targeting methods, such as targeting by demographics, gender, age range etc.
How Much Does Google Remarketing Cost?
Your Google remarketing costs will vary depending on how your campaigns fit into your online marketing strategy as a whole. However, in general, Google remarketing ads are some of the most cost-effective ad campaigns available to online advertisers.
On a per-click basis remarketing ad costs are very low
Search ads in super-competitive industries can cost several dollars or more per click – and that’s just the average (with some keywords costing from $50 to $90 per click in highly competitive fields). Display and social remarketing ad clicks, by contrast, might cost anywhere from 2-100x less.
To keep costs low, our strategy is to use Google remarketing in combination with contextual targeting, conversion filtering, frequency capping, and other cost-saving strategies. This allows us to create highly targeted and specific remarketing campaigns that increase your ad relevancy, showing most of your ads to the people who are your target customers and most likely to click and convert.
Contact Phoenix DS today, a leading Digital Marketing Strategy Agency
Phoenix DS is a small, boutique agency that utilizes a staff of technical and artistic professionals from around the world to breathe new life into your digital media. For over a decade we’ve been helping start-ups, small businesses, medium-sized enterprises, and large Fortune 500 companies worldwide with digital marketing including JBL, Nikon, Harman/Kardon, DoubleDay, Trek, Trek Factory Team, and Paramount among others. We capitalize on our strong PPC, SEO, Digital Marketing and Design backgrounds to help our clients build powerful, reliable marketing plans and strategies, rank at the top of page one, and generate more leads to make your business run at its best. Phoenix DS serves the product, service, e-commerce, manufacturing, retail, in a wide range of fields. Contact us today to start increasing conversions, leads, revenue, and ROI.